Brand Identity for the bad and breakfast *_A is based on an brandmark expressing the main elements you find on the spot; sun, sea and phare of Salou. With the sun as a dynamic part, changing colour and shape. The pine trees are also typical for the area bringing extra pleasant sense to your experience while staying at *_A. Clear imagery of the nature is being used in combination of contemporary abstract imagery leaving space for imagination. Creating an experience in a setting that is relaxed with sustainable initiatives, suited the international market. Share owners (Loti) dream of a place she knows since her childhood.