Visual identity does not express only what for activities and forms of art the theatre represents but focus on experience aspect. Visual language enables the audience to experience more sensentions, not just one. In form of different graphics and colours whether it is a play, musical, performance etc. The symbols are referring to the specificities of the architecture of the building ensuring het Park recognisability.
Work commissioned by the Dutch theatre Het Park in Hoorn. Het Park is hosting over 200 shows a year, productions from all over the Holland.